Ah yes, it’s that time of year again. We’re well into the holiday season and as we begin to look ahead to the new year and the coming fitness resolutions, we should also take the time to express our appreciation for those we are thankful for. One great way to do this is to hand out Christmas gifts for Personal Training clients.
Throughout your career as a personal trainer, you’ll notice that most clients will prove to be incredibly inspiring and enjoyable to work with, so take this opportunity to show them just how grateful you are to have them in your life and in your business.
One of the best ways to attract and retain personal training clients is through excellent customer service.
Especially around this time of year, it’s easy for clients to get caught up in so many of the holiday festivities going on such as family gatherings, shopping, and work events. With so many distractions, even the smallest of gestures can help you to stay top of mind with your clients.
If you knew that a simple token of appreciation would turn into a long-lasting and rewarding client relationship, it’s likely that you’d go out and find something nice for each and every client. It’s practically a no brainer isn’t it?
Sure, a client could take your gift only to never return for another training session, but if you look at things that way, you’ll never invest anything more than the bare minimum into growing your business. Remember that what you put into your business is what you’ll get out of it.
What Christmas gifts should you give to your Personal Training clients?
So that brings the question of what to get for your clients this holiday season. Should you get them something as lavish as a treadmill? Or would a nice pair of running shoes be more appropriate? Or, how about a 40kg kettlebell?
Of course, the easy answer always is: it depends.
Basically, you should look for something that is professional and relevant to the client-trainer relationship.
Here are a few different ideas that you can considering gifting to your personal training clients this Christmas:
- Gift card to a local cafe or smoothie bar
- Subscription to a fitness publication/magazine
- Yoga mat
- Vacuum Insulated Stainless Steel Water Bottle
- Digital Pedometer
- Weightlifting Gloves
- Olive oil
- BlueTooth speaker
- Gym towel
- Jump Rope
- Measuring Tape
- Event tickets (concert, ballet, health expo, etc.)
- Fruit of the month club subscription
- Free personal training sessions
Feel free to get creative. If you work with other trainers, send a group photo in the form of a holiday postcard. Or, simply send a picture of you and your loved ones in front of the fireplace and Christmas tree. Building a sense of personality into your personal training business will go along way towards client retention and recognition.
Even clients that haven’t trained with you in a while will appreciate being reminded of their health and fitness goals, in addition to the fact that you’re still keeping them in mind and holding them accountable.
Gifts and are a great way to show clients that their business means a lot to you and that you genuinely value their continued support. After all, without them, you wouldn’t be in a career you love, able to help them and others to reach their goals.
You don’t need to break the bank this Christmas.
When you’ve got a long list of clients, it’s not feasible to give each and every one of them a gift. However, it is a good idea to target the most strategic clients and provide them with a small memento.
Perhaps take a look at your most committed clients, those who regularly train with you multiple times per week and provide a steady and consistent income for your personal training business. These are the clients that you should place an emphasis on, but shouldn’t be the only ones you show appreciation to.
It’s always a good idea to set a budget and stay within that limit. For example, setting a budget of $10 per client will allow you to determine just how much you’ll be spending this year on Christmas gifts for your personal training clients. If you’ve got 10 excellent clients and your budget is $10 per, you’re only looking at a $100 investment to grow your fitness business.
If cost is an issue, it’s easy enough to send a simple “thank you” card as a reminder of the relationship you’ve got with the client. Some low-priced stationary and a few stamps will go a long way towards keeping you at the top of your clients’ minds. Or, just pick up the phone and call to say “Merry Christmas!”
Although the act of gift-giving often implies reciprocity by today’s standards, it should be done through your sincerest generosity. However, with that in mind, be prepared to graciously accept a gift from your clients in return.
The holidays are the perfect time to express your gratitude for your clients’ continued business. Take the opportunity to send your clients a reminder of why they should continue turning to you for that extra level of customer service. Your clients will always respond favorably to the gesture and it will build tremendous loyalty.
Even the smallest gesture can do wonders for enhancing your professional relationship with your clients. Investing just a small amount of resources, time and/or effort can go along way towards building and growing your business. It’s not about how much you spend, it’s about how much clients will remember you.
Plant the seeds today and prepare for growth tomorrow.
What do you think of Christmas gifts for Personal Training clients? In what other ways do you show your clients that you care for them and appreciate their continued support? Be sure to share in the comments below!